A simple but powerful methodology for turning ideas into successful projects.
Most projects fail before work even begins.
Requirements are unclear. Budgets are inaccurate. Suppliers receive incomplete information. Teams make assumptions.
The WWH Framework helps people define What they need, When they need it, and How it can best be delivered — before time, money and effort are committed.
Unclear Requirements
Inaccurate Budgets
Poor Supplier Information
Assumptions
Scope Creep
Unrealistic Timelines
Communication Gaps
Unmanaged Risk
Most project failures are not caused by poor execution.
They are caused by poor definition.
When people skip the thinking stage, every later decision becomes harder.
A project definition framework that creates shared understanding before planning, sourcing, budgeting and delivery begin.
What are we trying to achieve?
When does success need to happen?
How can the outcome best be delivered?
WWH is not a project management framework.
It is a project definition framework. It helps create a shared understanding before planning, sourcing, budgeting and delivery begin.
The What stage focuses on outcomes rather than solutions. It captures the full picture before any decisions are made.
"I want a garden makeover."
"I want a low maintenance family garden with a dining area for eight people, space for a hot tub, modern lighting and year-round planting."
Bespoke Dining Table Example
Week 1-2
Design consultation & approval
Week 3-4
Material sourcing & ordering
Week 5-10
Crafting & construction
Week 11
Finishing & quality check
Week 12
Delivery & installation
12-week lead time — Understanding this upfront prevents unrealistic expectations.
Timing is a project variable often overlooked. Understanding lead times, dependencies and deadlines prevents unrealistic expectations and failed commitments.
The How stage should come last. Only when What and When are clear can you properly evaluate solution options, materials, suppliers and trade-offs.
Decking Material Comparison
Hardwood Timber
Composite Decking
Recycled Materials
Porcelain Paving
Different approaches create different outcomes. The right choice depends on your What and When.
The WWH Framework is embedded into every step of the CommissionIt platform, guiding users from initial idea to successful outcome.
User Idea
WHAT
WHEN
HOW
Project Brief
Suppliers
Success
Requirement Gathering
Guided questions capture complete project scope
AI-Powered Suggestions
Smart recommendations based on your requirements
Visualisation
See concepts before committing to suppliers
Cost Estimation
AI-generated budgets based on real market data
The WWH Framework applies to any project where clarity drives success.
Home Extensions
Define scope, timelines and materials before engaging builders.
Garden Transformations
Capture your vision, seasonal requirements and budget constraints.
Custom Furniture
Specify dimensions, materials and delivery deadlines clearly.
Bespoke Artwork
Communicate creative vision, size requirements and installation needs.
Home Offices
Define functional requirements, storage needs and aesthetic preferences.
Event Planning
Capture dates, guest numbers, venue requirements and budget.
Procurement Projects
Structure requirements, compliance needs and evaluation criteria.
Product Launches
Define deliverables, launch dates and success metrics.
Office Fit-Outs
Capture space requirements, timelines and budget constraints.
Marketing Campaigns
Specify objectives, audiences, channels and deadlines.
Sustainability Programmes
Define goals, reporting requirements and implementation timelines.
Software Implementation
Capture functional requirements, integrations and go-live dates.
Better Briefs
Complete, structured project definitions
Faster Decisions
Clear information enables quick choices
More Accurate Quotes
Suppliers can price with confidence
Reduced Risk
Fewer surprises and scope changes
Better Supplier Responses
Clear briefs attract quality suppliers
Improved Collaboration
Shared understanding across teams
More Innovation
Clear constraints enable creative solutions
Greater Transparency
Everyone knows what success looks like
The WWH Framework evolved from more than 25 years of experience across procurement, sourcing, sales, business transformation, creative commissions, product development and technology projects.
Over that time, a common pattern emerged: projects succeed when people clearly understand what they need, when they need it, and how it should be delivered.
WWH was created to make that process simple and repeatable.
Our long-term vision is for WWH to become a universal project definition standard.
A common language that helps consumers, businesses, suppliers, consultants and AI systems work together more effectively.
Because great projects begin with great understanding.
Create your first project and see how a structured understanding of What, When and How can improve project outcomes.